OUR HISTORY

In 1996 the Kassier family purchased Highgate farm – which was then, a small 1ha hydroponic vegetable farm in the misty hills of the KwaZulu-Natal Midlands. Soon after, the Kassiers noticed the local need for fresh produce, and the concept for Piggly Wiggly was born!

The beginnings were humble: no more than a tractor-drawn trailer packed daily with fresh produce and sold meters away from the earthy source. The concept was modest and charming, naturally growing to the point of becoming a meeting and shopping destination for patrons from near and wide.

As the demand grew, so did the farm. The owners, Rudi and Cindy Kassier, used this opportunity to fuel their own passionate love of food and wine to share more local produce with their community and visiting patrons. From this passion came Highgate Wine Estate, and in 2016 the first bottle of commercially produced wine was bottled and sold exclusively at their wine estate.

This journey of thoughtfully produced food and wine is now shared with all through the farm’s elegant tasting room, various restaurants, and a wide array of retail outlets at Piggly Wiggly.